What Dustin posts on LinkedIn, kept here in full.

You never see this IWC. This is the IWC Aquatimer Chronograph IW376905, a 44mm Aquatimer in 18k rose gold. And it’s one of those watches that makes a lot more sense once you actually...
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People hear Royal Oak and assume that automatically means the safer or more desirable AP. Not always. The reference matters more than the name.
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Sure, everybody knows the steel Sky-Dweller. But the gold models have developed a cult following of their own.
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Rolex will never make this. Same idea with Patek Philippe and Audemars Piguet. There’s a niche corner of the watch world built around companies like Bamford, Blaken and AET REMOULD taking watches you already...
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The Ulysse Nardin Freak is the most appropriately named watch ever made. And it’s not even close. When it debuted in 2001, it had no traditional dial, no hands, and no crown.
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“FOR EXHIBITION ONLY.” Have you ever seen that sign inside a Rolex boutique? Fifteen years ago, that would’ve felt strange.
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